Even if you’re not planning on selling online, a well-crafted site is essential for any business. The smallest of businesses with just one or two employee and a product you feel canâ€™t really be sold online needs a website.
When it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.
Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
You shouldnâ€™t put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
It’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at the top store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by an apprentice carpenter, your chance at making a good first impression will be lost.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company.
It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business.
Your website is an important part of your business. Make sure you treat it as such.
Take a look at some of our professionally designed website here. If you love them. Contact us, so we can discuss how to put your business online with a professional website.